The emerging talent, Jessie Elvis, needed a music promo that captured, in a stylish way, his soon to be released album cover.
Working with Charlie Sloth (BBC Radio 1/BBC 1Xtra) for Charlie’s music label, Grimey Limey, Ady and his team had the challenge to bring Charlie’s vision to life. The visual direction was decided to shoot in super slow motion and create a scene that played out in 5 secs. As the footage was digested into the edit timeline, the footage would span the entire track of the music track.
The challenge was the coordination of all the action within such a short space of time, alongside, rigging the camera with it’s steady rig, to the car.