The emerging talent, Jessie Elvis, needed a music promo that captured, in a stylish way, his soon to be released album cover.
Working with Charlie Sloth (BBC Radio 1/BBC 1Xtra) for Charlie’s music label, Grimey Limey, Ady and his team had the challenge to bring Charlie’s vision to life. The visual direction was decided to shoot in super slow motion and create a scene that played out in 5 secs. As the footage was digested into the edit timeline, the footage would span the entire track of the music track.
The challenge was the coordination of all the action within such a short space of time, alongside, rigging the camera with it’s steady rig, to the car.
Want to create the punk look or get inspiration for a night out? Well, look no further than Surge’s work with L’Oreal, creating explainer videos for all the in-season looks featuring Ashley Roberts. Searchable on YouTube and great for consumer engagement, and viewed over 5 million times.
As part of the need to bring attention to the displaced people in South Sudan, Ady was tasked with generating content alongside the communities caught up in crisis. Here, one part of many pieces of content captured whilst in the field, Ady shows life through the eyes of this young women trying to survive with her family.