Surge London

With over 16 years’ experience delivering short-form film content, Ady Le Roux and his teams utilise creativity and gusto to create original and engaging film production and animation to brands and agencies.

Working with briefs spanning consumer online content, live action, multi-camera, and into the internal comms and explainer video space; Surge London produces industry-leading branded video content, bringing your ideas to life.

Surge exists to roll their collective sleeves up and make shit happen.  

What you see is what you get; great film and animation content.

Ady Le Roux

Starting out, as co-founder of Indelible Films, Ady led a large-scale creation of teaching videos, explainers and behind-the-scenes films for fashion and beauty brands like L’oreal, Toni and Guy, Wella and GHD.  With the same company, Ady led the charge on video content for the urban music scene which culminated in the production of MTV’s ‘Indelible Hip Hop’ show.

Later, as Indelible evolved, Ady’s  focus moved to helping enable brands to tell the stories that matter, and now as part of the driving force behind Surge, Ady’s role is to oversee the creative of best-in-class film production and animation.

And he makes sure you enjoy the ride!


Ady Le Roux

Managing Director


Stacey Le Roux